1 Lakh+ shops to participate in Amazon’s Great Indian Festival Sale

Amazon’s Great Indian Festival: More than 1 Lakh shops, Kiranas to participate this festive season

Amazon's Great Indian Festival Sale

Today Amazon announced that it has enabled more than 1 lakh Kirana, neighbourhood stores, and local shops through its various initiatives to facilitate the delivery of packages during this festive season across India.

Through this initiative, local shops and Kirana owners will be able to participate in business and sell their products, which will help their business grow. According to the announcement, more than 20,000 offline retailers, Kirana and other local shops from the ‘local shops on Amazon’ program will be participating in the upcoming Amazon’s Great Indian Festival, and will be selling different products like large appliances, daily essentials and home decoration products.

This initiative by the company will help local retailers and other local shop owners in creating their presence in the online marketplace and having a vast market to cover by increasing their reach while allowing customers to shop from their local shops without leaving their homes.

This program was launched in April this year and since then, more than 20,000 retailers have joined the program in 400 cities, which includes cities like Ludhiana, Meerut, Surat, Kanchipuram, Ernakulam, and Indore. Amongst these retailers, more than 40% are from outside the top ten cities.

The vice-president of Amazon India, Manish Tiwary said that for the upcoming Amazon’s Great Indian Festival season, they are focusing on helping their sellers with other MSME partners grow their business and recover from the recent challenges faced by them due to pandemic. The company has observed how different sizes of businesses are increasingly adopting technology to run their business.

He also added that this collaboration of Amazon with one-lakh local stores will help these stores sell online while they will help customers buying online, along with the delivery of products with zero contact payments system. This shows the adaptability and inventive minds of entrepreneurs in India.

The competitor of Amazon, Flipkart has announced that more than 50,000 Kirana shops have joined Flipkart, which also helped them in strengthening their supply chain and delivery capabilities as the festival reason is around the corner. Flipkart has said that they have significantly expanded their program by inviting local retailers and since then more than 50,000 has already joined them from around 850 cities.

Festive seasons are a great opportunity for E-commerce businesses, because of this reason, they try to prepare themselves beforehand. The great rise in orders and demand of products need to be met smartly that is why they make significant investments to grab the opportunities and tackle any problems that might come along. Especially around Diwali, there is a huge demand for electric items, fashion products, and gift items.

This year Flipkart will host its “The Big Billion Days” from 16th -21st October. Amazon is planning to announce its Amazon’s Great Indian Festival sale around next week whereas Snapdeal will conduct its sale around mid-October in consideration with the Navratri season.

According to a report by RedSeer this year sales are expected to reach USD 7 billion in Gross Merchandise Value (GMV), last year it reached around USD 3.8 billion GMV. 

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